Why is great photography an essential ingredient in the successful marketing of a home?

May, 2014 by

Photography_RGB_R72When it comes to marketing a property, its ‘pix appeal’ is a fundamental element in enticing prospective buyers. 

Many buyers will judge a home within seconds of looking at the photos online (or in print for that matter) – and if they’re not inspired, they’ll quickly shift their attention to the next property.

Often the best way to get the snaps just right is to commission a specialist photographer, however if you decide to take the shots yourself, be sure the home is well-lit with natural light for daytime shots – while the right property shot at night can also look spectacular with the help of interior lights.  

Like your best holiday snaps, be sure to carefully frame your photos – nobody wants to see dirty dishes, drying laundry or piles of rubbish in the background. Also, remove any internal clutter, while evidence of pets, or noticeable stains should be kept well out of the frame.

If you own a house, focus your camera on standout features such as fireplaces, walk-in wardrobes, cellars, balconies, and spiral staircases. For apartments, include photographs of special amenities like a pool or gym. Whether it’s a house or unit, be sure to provide internal shots – it can be a turn-off for buyers if you can’t provide some sense of what’s going on inside the property!

The right photographs will present your home in its best light. However don’t try to get too tricky by creating an illusion of space that doesn’t exist. It might attract more people to inspect your property – but it won’t help you land a sale when they see the reality for themselves.

If getting the photography right sounds a little more complicated than you first thought, talk to your Raine & Horne agent about organising a professional photographer to put your home up in lights. It could be the best investment you ever make.

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